Post-partum facts for new mothers for use on the BabyCenter social accounts.
BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly.
We were commissioned to create a short animation for new mothers specifically for use on the BabyCenter Facebook page and their My Pregnancy mobile app. We needed to present 7 facts about postpartum that new mothers may not be familiar with. The piece would be used in markets all over the world so it needed to feature a diverse range of characters.
Maintaining a strong connection to BabyCenter’s brand colours, we designed a diverse selection of characters to deliver an important message to new mothers. The bespoke character designs ensured the film was on brand and had a consistent look and feel throughout.
To maximise the effectiveness of the film on social media, we opted for a square video format, ensuring all of the information was clearly legible on screen and did not rely on voice over. Using the popular “quick tips” format we were able to deliver short and informative information without losing the interest of the viewer.
Each fact that was presented featured a different Mum. Each character was completely bespoke, with an appealing design created from scratch just for BabyCenter. We used their brand colours for the characters clothing and then Joysticks & Sliders in After Effects to add some three-dimensionality to the animation.