After Childbirth: 7 Things

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Post-partum facts for new mothers for use on the BabyCenter social accounts.

We couldn’t have picked a better person for the job. Even with our time difference (San Francisco, CA to the UK) they were extremely responsive and reliable.
— Julia Chope - Video Producer @ BabyCenter

CLIENT

BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly.

BRIEF

We were commissioned to create a short animation for new mothers specifically for use on the BabyCenter Facebook page and their My Pregnancy mobile app. We needed to present 7 facts about postpartum that new mothers may not be familiar with. The piece would be used in markets all over the world so it needed to feature a diverse range of characters.

RESULTS

Maintaining a strong connection to BabyCenter’s brand colours, we designed a diverse selection of characters to deliver an important message to new mothers. The bespoke character designs ensured the film was on brand and had a consistent look and feel throughout. 

To maximise the effectiveness of the film on social media, we opted for a square video format, ensuring all of the information was clearly legible on screen and did not rely on voice over. Using the popular “quick tips” format we were able to deliver short and informative information without losing the interest of the viewer.

CREDITS

Script: BabyCenter
Music: Gav Cantrell


THE PROCESS

Each fact that was presented featured a different Mum. Each character was completely bespoke, with an appealing design created from scratch just for BabyCenter. We used their brand colours for the characters clothing and then Joysticks & Sliders in After Effects to add some three-dimensionality to the animation.

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