SHORT FILM FOR BABYCENTRE GIVING ADVICE AND TIPS FOR NEW PARENTS BUYING THEIR CHILD’S FIRST SHOES.
BabyCenter is the world’s number 1 digital parenting resource, with information and support that reaches more than 100 million people monthly. UK BabyCentre are one of the UK’s most trusted and recommended parenting and pregnancy website.
The client required a sweet and engaging character based animation to present information on buying your toddlers first shoes. The animation had to compliment the company branding and the other videos on their site.
We worked with the Thrive team to bring their script to life. Working with a soft gentle aesthetic we designed 3 characters to illustrate the growth of the child sticking closely to the BabyCentre look and feel.
Client: BabyCentre UK
Produced by: Thrive
We used the iPad Pro and Procreate to come up with our character designs. Then using the Joysticks 'n Sliders plugin for After Effects we created a head rig for our character bringing her to life in a fun and playful way. We applied soft watercolour textures and a rough boil to the edge to create a handcrafted feel