The end of the financial year often brings a bit of a scramble, especially for NHS comms teams and healthcare marketing professionals. You have a Q4 budget that needs to be spent on a meaningful project, but your "To Do" list is already massive!
At Kino Bino, we specialise in making healthcare communications and patient education resources easy to understand and lovely to look at. We also know how to make the admin side of things stress free for you.
three ways to secure your funding without adding to your immediate stress.
1. Repurpose Existing Assets
You do not always need to start from scratch. If you have existing patient education leaflets or long-form videos, use this budget to have an agency chop them up into bite-sized social media graphics or short GIFs. It requires very little creative management from your side, but gives your upcoming campaigns a massive boost.
2. Think Small and Evergreen
Instead of trying to force a massive public health campaign through the approval process in a matter of weeks, commission something evergreen. A bespoke illustration pack featuring inclusive characters for your hospital digital screens or future social posts is a brilliant use of budget. It is a lighter lift for your team but provides long-term value.
3. Use an "Invoice Now, Create Later" Model
This is the ultimate stress-saver. Find an agency that allows you to secure the budget now, but do the actual work later.
Secure Your Funding Now, Create Later
If you need to allocate your budget before the Q4 deadline but aren't quite ready to dive into the creative process, we can help with invoice now, and create later.
If you have budget to use but no time to manage a project right now, we can get everything scoped and invoiced within the current financial year.
This allocates your budget, allowing us to start the creative work whenever you’re ready.
Here is how it works:
Scope it out: We have a quick chat to understand your goals and define the project.
Get invoiced: We send over the paperwork this month. This ensures your funding is secured and assigned within the current financial year.
Start when you're ready: Your project sits in our studio schedule until you have the breathing room to start.
Why Choose Kino Bino?
When you spend your funding with us, you aren't just ticking a box. You are investing in quality, artist-led animation made by creatives that really care about making an impact.
Direct Access to Creatives
You talk directly to the people making the magic happen. No "middle-men" and no confusing jargon.
A Schedule You Can Trust
We pride ourselves on being reliable. We always provide a schedule at the start of every project, factoring any commitments you and your team might have.
Inclusive Characters
We create lovable 2D characters that help explain tricky healthcare topics to families and communities. Whether you are running a public health marketing campaign or updating your internal NHS communications, our characters make your message accessible to everyone.
Quality You'll Feel Proud Of
Whether it is a short social clip or a full educational series, we make sure it looks brilliant and does good in the world.
“Working with Kino Bino was a very positive experience. The team were very friendly, responsive, easy to work with, the pathway was smooth and Kino Bino created a fantastic video for our paediatric patients as per our requirements and within our budget”
Here are a few examples showing the range of audiences we connect with, from little ones to grown-ups
Public Health
Healthy Happy Teeth
A sing-along! Making oral hygiene fun for the under 5’s for Leicester City Council. (featured on Healthwatch).
PATIENT EDUCATION
NHS - CANCER TREATMENTS
Explaining cancer treatment side effects clearly and compassionately.
PATIENT SUPPORT
NHS - NEURODIVERSITY
Offering advice to young people while they wait for a neurodiversity assessment. Created alongside a Youth Advisory Board.
PUBLIC HEALTH SIGNPOSTING
NSPCC - BABY STEPS
Signposting for the NSPCC Baby Steps programme which supports expectant parents.
Not looking for a full film?
We also create illustration packs, GIFs, and graphics to brighten up your patient leaflets, hospital digital screens, or healthcare marketing social media channels. It is a great way to use up smaller pots of end of year funding while still getting high quality, custom assets.
“The quality of work Kino Bino produces is fantastic. The team are attentive, client focused, and meet deadlines given to them.”
Let’s Get it Sorted
Don't let that budget go to waste just because the calendar is full. We can get the paperwork settled so we can focus on creating something wonderful together over the upcoming year.
